The Swanson Russell
Annual Meeting
Event branding / print design / merchandise design
Each year, Swanson Russell brings its 170+ employees together for one day to discuss the state of the agency and how far we’ve come since the year before. I helped design collateral for Swanson Russell’s 2019 annual meeting — lovingly dubbed Camp Swanawanna. Taking inspiration from vintage scouts and retro cabin decor, we branded the entire event: from sending postcard invitations, to gifting campfire coffee mugs to everyone in the office, to distributing kitschy buttons that could be traded with co-workers. Nostalgic summer camp activities, like bingo and ghost stories, were sprinkled in between presentations. Unlike the summer camp I grew up going to, this experience ended with an open bar.
My role:
Identity design, illustration, photo editing
Year:
2019
Project type:
Agency / Internal
Team:
Swanson Russell
Creative Director: Greg Wiley
Copywriter: Kelsey Wheeler
Designers: Sophie Connot, Scottie Piper, Justin Schnick, Tyler Vasa,
The annual meeting
doesn’t need to be boring.
