Doane University
One Doane Campaign

Through a multitude of services, programs, classes and amenities offered, any student — regardless of age, family background, financial situation or life experience — can find their place at Doane University.

The One Doane campaign comes down to one :30 second TV spot at its core. This commercial previews five, unique, Doane student stories and shows how those students "Earn Their Shields." The commercial was released concurrently with longer testimonial videos of the featured students, where they were able to tell more of their stories and visually show how they found their place at Doane.

The testimonial videos live on their own page on the Doane website and have been joined by even more student stories since their debut. Although students come from different backgrounds, choose different experiences and ultimately create unique stories for themselves, they make up “One Doane.”

I worked closely with the featured students at every step, assisting with preliminary interviews, call-backs, story-boarding, shooting, and editing to ensure the messaging and visuals were clear and on brand.