WOMEN’S HISTORY MONTH

With goals of promoting Fidelity’s affinity group efforts, celebrating intersectionality, and showcasing company-wide benefits for women that Fidelity provides, I designed a widespread digital campaign, rooted in material and tangible art.

Sister Corita Kent’s artwork served as my initial inspiration and jumping-off point. I’m fascinated with how she printed colors to interact with one another. I aimed to mimic the appearance of risograph printing techniques to illustrate the overlapping qualities and skillsets that make women unique.

Fun fact: A week after finishing work on this campaign, I found and bought a signed seriograph by Corita Kent at a thrift store – t’was fate.

My role:
Creative and art direction, content creation

Year:
2022

Project type:
Digital + Social Media

Team:
Art Director: Sophie Connot
Designer: Sophie Connot
Communications Partner: Crystal Patton
Social Media Strategist: Cait Burke