SiteOne Landscape Supply
Jobsite Jokes
Social Media Content Creation / Illustration
SiteOne Landscape Supply offers every product you could want from the Green Industry, but they stand apart through their commitment to knowing and connecting with their customers better than anyone else. Jobsite Jokes is an ongoing social media campaign that injects joy into SiteOne’s social feeds and connects directly with consumers. Working from a long list of #dadjokes, I illustrated several iterations of each joke to best fit different social platforms. Guaranteed to get a chuckle (or an eye roll).
My role:
Graphic design, illustration
Year:
2020
Project type:
Client, retail
Team:
Swanson Russell
Creative Director: Jon Lundeen
Art Director: Ryan Holt
Copywriter: Jeff Deans
Designer: Sophie Connot